Consumer Behavior

Consumer behavior refers to the study of how individuals or groups select, purchase, use, and dispose of goods, services, or ideas. It encompasses the psychological, social, and emotional processes that influence consumers’ decision-making and actions in the marketplace. Factors such as personal preferences, cultural influences, social interactions, economic conditions, and marketing strategies all play a crucial role in shaping consumer behavior. Understanding consumer behavior helps businesses tailor their products and marketing efforts to meet the needs and desires of their target audience, ultimately aiming to enhance customer satisfaction and drive sales. This field of study combines elements from psychology, sociology, economics, and anthropology to analyze consumer actions and trends.