User Experience (UX) refers to the overall experience a person has when interacting with a product, system, or service, particularly in digital contexts. It encompasses a user’s perceptions, emotions, and responses that arise from the use of a product, including ease of use, accessibility, aesthetics, and the overall satisfaction achieved. UX design aims to create intuitive, efficient, and enjoyable interactions, ensuring that the user’s journey meets their needs and expectations. This involves user research, usability testing, and iterative design processes to enhance the usability and pleasure derived from the interaction. The goal of UX is to facilitate a positive engagement that fosters user loyalty and enhances productivity, ultimately leading to a successful product.
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