Consumer behavior refers to the study of how individuals or groups select, purchase, use, and dispose of goods, services, or ideas. It encompasses the psychological, social, and emotional factors that influence buying decisions and the processes involved in the decision-making journey. Key aspects of consumer behavior include understanding the motivations behind purchases, the impact of advertising and branding, and the role of cultural and social influences. The field examines consumer preferences, lifestyle choices, and the factors that lead to satisfaction or dissatisfaction with products and services. Analyzing consumer behavior helps businesses tailor their marketing strategies and product offerings to better meet the needs and desires of their target audience.
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